Leading in Empathy with Angela Hood the CEO and Founder of ThisWay Global

Leading in Empathy with Angela Hood the CEO and Founder of ThisWay Global

By Luke Zimbelman May 18, 2020 at 12:44 pm

Business is changing. Daily.

The companies embracing that change are finding a galvanizing moment that stands to propel them to the forefront of the “new normal”.

Join us as Place’s Marketing Manager, Luke Zimbelman sits down for a chat with Angela Hood, the CEO, and founder of ThisWay Global to see how she is leaning into and learning from the current environment of constant change.

Conversation Notes & Links

  • (1:15)ThisWay Global accelerates hiring workflows by automating much of the process while simultaneously removing bias – for both the company and the candidate.
  • (4:10) – Angela is responding to COVID-19 by leading in empathy.
  • (4:48) WorkThisWay – a product born from a pivot.
  • (5:30) – The importance of backing up your mission statement with action, especially in times of stress.
  • (7:25) – Making sure your marketing message isn’t tone-deaf to current realities, recognizing it will cost you a lot of time to re-work your pre-existing strategies. (e.g. ThisWay Global’s Salesforce app)
  • (8:51) – What happens to the budget and forecast when our clients have to adjust their payment schedule? Angela describes how PlaceCPM has saved a ton of time and stress while reducing the risk of inaccuracies.
  • (9:50) – How PlaceCPM helps even non-finance CEO expertly manage budgets and forecasts.
  • (10:45) – When the COVID disruptions hit in March, Angela used PlaceCPM to restructure ThisWay Global’s financial plans in a day versus the 2 weeks it would have taken in spreadsheets alone.
  • (11:35) – The emotional toll finance issues take on a CEO
  • (11:50) – Closing thoughts on what leading in empathy looks like.
  • (14:07) – You can reach Angela, ThisWay Global, and WorkThisWay at [email protected].
  • (14:55) – You can learn more about Place Technology and our financial forecasting software, PlaceCPM at PlaceTechnology.com where we are offering an extended 30-day free trial to any business impacted by COVID-19.