Why Sticking To Your Identity Is Crucial w/ Jeff Cotten

In today’s episode, Brandon interviews Jeff Cotten, the CEO of Alvaria.

They discuss how Jeff transitioned from Rackspace with 6,500 employees to Tenfold with about 40 employees, and the difference in how he drove the organizations forward.

They also talk about why it’s important to stick to your identity and get back on track if you deviate. Tune in to a great conversation between two passionate founders with a lot of value in store!

Check out Jeff Cotten: Alvaria and LinkedIn

The Cash & Burn podcast is a weekly conversation with SaaS founders and senior executives about the challenges of creating and scaling SaaS companies.

Guests share their journey of success and setbacks with a primary focus on how they overcame specific issues that could have ended the company.

Hosted by Brandon Metcalf, CEO of Place and 3x SaaS founder.